Why hasn't KA included a viewing light with their mixers?

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I don't buy them, but even after all these years, why hasn't Kitchenaid included a viewing light with their mixers? I've alaways wondered about that. What's stopping them from putting a light under the motor head for viewing the food that's being processed in the bowl? Are they that stingy to do it?!! It would increase market sails, I think. :):eek:
 

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