Need help with promoting my baking business

Discussion in 'Off Topic Chat' started by Munmum Goswami, May 29, 2018.

  1. Munmum Goswami

    Munmum Goswami New Member

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    So I started baking around 2 months back, professionally. Am a home Baker, so there are a handful of people who ask for stuff and I bake to order. But that's inconsistent. I want to take a step further and ensure a more consistent order inflow. I have started social media, FB and Instagram to be specific. But it does not seem like working out. What can I do?
     
    Munmum Goswami, May 29, 2018
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    Norcalbaker59 likes this.
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  2. Munmum Goswami

    Norcalbaker59 Well-Known Member

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    welcome to the forum. It really depends on where you live. In the US, nearly every state regulates sell of food made in a home kitchen. Most states prohibit internet and mail order sales of home produced food for food safety reasons. Some will allow orders to be made via internet, but delivery must be face to face. So internet sales isn't really an option in the US.

    In the US, event cake bakers network with the bridal industry. They take free samples and business cards to vendors, like bridal dress stores and floral shops. Those not focused on event cakes usually sell through farmer's markets and festivals.

    Understanding how social media works for the small home based baking or food industry might help. Its not necessarily a direct conduit for direct sales. Rather, its a form of free advertisement. I don't sell as I do not want the to deal with the strict cottage food regulations in my county. Yet, I am routinely approached by potential customers. And its due to social media. Yet, other than this forum, I don't do really do social media. The inquiries for purchases are a result of my family and friends posting pics of my baked goods. So get your family and friends to post pics of everything you bake.

    One of my siblings is just getting started in a food import business. I've been involved with him on the business administrative side, and will eventually get into marketing for him. His products are still in the development stages, so not yet available for sale. Yet everyone in our circle is aware of his products. Since day one, he posted information about his business online. Everything that gets developed, whether its a product label, or progress on product development, or just pics of his business process, he posts. He now has a list of people at the ready to buy when his product is ready for distribution.

    Building a business takes time. You need a plan. then work the plan.
     
    Norcalbaker59, May 30, 2018
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  3. Munmum Goswami

    Munmum Goswami New Member

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    Hey!

    Thanks a ton for replying to this. I live in India, and a lot of people operate on close friend network or because they know me through some distant contact. Social media so far, has been helpful in spreading the word.

    But I agree, I almost just started. Events help a lot here too. Let's see...I will figure something out I guess!
     
    Munmum Goswami, May 30, 2018
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    Norcalbaker59 likes this.
  4. Munmum Goswami

    Buddy Baker Active Member

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    Hi Munmum,

    Good for your for starting your own business!

    That being said, it's a long road to organically develop a following. A great place to start is with the social media of your friends and family. The more of them you can have sharing your content the better. Even that has it's limits though...

    There is a tip from Gary Vaynerchuk that I think is a way to get a big boost in views/likes. It has specifically to do with Instagram.

    Go to the search function and search for posters in your location. There will be people who have recently tagged your location and posted an image. You can then click on their page and see how many followers they have. Find the one with the most followers and private message them asking if they like baked goods/ your products; offer to give them those goods for free in exchange for a post on their profile. This way you are leveraging their followers for your benefit. This is all assuming you have a great product.

    It will take a lot of work and messaging but even if you could get 1 in 50 people to do that for you it would give you much more exposure and potential customers.

    Have a good one!
    Buddy
     
    Buddy Baker, May 30, 2018
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    Norcalbaker59 likes this.
  5. Munmum Goswami

    Norcalbaker59 Well-Known Member

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    It will happen. It’s work for sure.
     
    Norcalbaker59, Jun 3, 2018
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  6. Munmum Goswami

    Jellybeangrl Member

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    Are there schools nearby you can work with? Maybe offer a fundraiser if they do them there? Are there local Facebook groups that you can join and show off your work?
     
    Jellybeangrl, Aug 5, 2018
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